How does content help your business grow
How content helps you grow your business Did you know that businesses that actively blog get 67% more leads than those who don’t? And that almost half of all buyers consume 3 tot 5 pieces of content before talking to your sales team? At Upperscore, we’re big on content, and it’s precisely because of statistics […]
8 ways to improve your employer brand with content
8 ways to improve your employer brand with content Growing your organization means that sooner or later, you need to hire people. And even if you’re not growing, you still need to replace people when they leave your team. So employer branding should always be an important part of your recruitment marketing activities. If you […]
10 Common Social Media Mistakes (And How To Avoid Them)
We don’t really need to point out the importance of the Internet. 94% of the Belgian population uses the Internet, and so does the rest of Western Europe. You notice that when you enter any building: there is wifi everywhere, you see screens and laptops wherever you look, and everyone is walking around using a […]
Optimize your LinkedIn profile for B2B lead generation
Optimize your LinkedIn profile for B2B lead generation In 2021 there were 3.5 million people in Belgium and 7.5 million people in the Netherlands with a LinkedIn profile. And this number is increasing every year. Even better: 40% of these users are active on a daily basis (Bron: Hootsuite). In other words: LinkedIn has a […]
6 Instagram tips for B2B companies
6 Instagram tips for B2B companies We all know Instagram as the platform where we share photos of the best moments with our family and friends, an overview of our city trips or a workout. But did you know that Instagram was originally developed as a photo app? Today, Instagram is one of fastest growing […]
6 Steps to successful storytelling
6 steps to successful storytelling At basically every event I attended (digitally or physically), I listened to at least one keynote. Usually, these speakers were boring, they didn’t have anything to say or were beating you over the head with figures and facts, as if they were citing Mendeljev’s table. I tend to forget these […]
Life as it is: The marketing consultant at Upperscore
Life as it is: The marketing consultant at Upperscore Today is the day! My first day as a marketing consultant at Upperscore. September 20, 2021, has been marked for weeks on my calendar as the start of a new adventure. People say: you know where you come from, but you never know where you are […]
8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]
12 content marketing tips for SMEs
12 content marketing tips for SMEs If you want to use online marketing, there is no other option: you need content. You see, in order to be found online and to optimize your website for search results, you need content on your website. And since Belgium is a country of SMEs, we are happy to […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
5 tips to perfect your buyer personas
5 tips to improve your buyer personas It’s not easy to define your buyer personas. Many marketers struggle with them, it takes time to map them out completely. It also takes a lot of date. Your goal as a marketer is to reach as many relevant visitors as possible. But still, you need to define […]
Content marketing for ‘boring’ industries
Content marketing for ‘boring’ industries Have you ever created content thinking: is anyone ever going to read this? You are certainly not alone. And that’s normal. Creating interesting and relevant content for so-called ‘boring’ industries is not that easy. Let’s say logistics, or finance. In some industries creating content can be tricky. Yet, with a […]
Digital Marketing for Non-Profit Organizations
Digital Marketing for Non-Profit Organizations Non-profit organizations have thoroughly professionalized the last few years. The money they raise is used for good causes, and the projects they do often benefit society as a whole. But the awareness they raise for their projects is at least as important. We are convinced that digital marketing makes perfect […]
11 Tips For The Perfect Title
11 Tips For The Perfect Title Most people immediately think of blogs when you mention ‘content marketing to them. If you read blog posts or articles frequently, then you most definitely skipped some content you thought wasn’t worth your time. Chances are that was because of the title. Coming up with a good title can […]
Why you should do content marketing during the holidays
why you should do content marketing during the holidays As soon as the exams are over and temperatures rise, we all go to festivals, barbecues or sunny destinations. It’s the time of year when we take some rest and fully enjoy a well-deserved vacation. But not everyone everyone trades an air-cooled office space for the […]