8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]
12 content marketing tips for SMEs
12 content marketing tips for SMEs If you want to use online marketing, there is no other option: you need content. You see, in order to be found online and to optimize your website for search results, you need content on your website. And since Belgium is a country of SMEs, we are happy to […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
5 tips to perfect your buyer personas
5 tips to improve your buyer personas It’s not easy to define your buyer personas. Many marketers struggle with them, it takes time to map them out completely. It also takes a lot of date. Your goal as a marketer is to reach as many relevant visitors as possible. But still, you need to define […]
Content marketing for ‘boring’ industries
Content marketing for ‘boring’ industries Have you ever created content thinking: is anyone ever going to read this? You are certainly not alone. And that’s normal. Creating interesting and relevant content for so-called ‘boring’ industries is not that easy. Let’s say logistics, or finance. In some industries creating content can be tricky. Yet, with a […]
Digital Marketing for Non-Profit Organizations
Digital Marketing for Non-Profit Organizations Non-profit organizations have thoroughly professionalized the last few years. The money they raise is used for good causes, and the projects they do often benefit society as a whole. But the awareness they raise for their projects is at least as important. We are convinced that digital marketing makes perfect […]
11 Tips For The Perfect Title
11 Tips For The Perfect Title Most people immediately think of blogs when you mention ‘content marketing to them. If you read blog posts or articles frequently, then you most definitely skipped some content you thought wasn’t worth your time. Chances are that was because of the title. Coming up with a good title can […]
Why you should do content marketing during the holidays
why you should do content marketing during the holidays As soon as the exams are over and temperatures rise, we all go to festivals, barbecues or sunny destinations. It’s the time of year when we take some rest and fully enjoy a well-deserved vacation. But not everyone everyone trades an air-cooled office space for the […]
Why storytelling matters
Why storytelling matters Everyone talks about storytelling like it’s something completely new. A lot of people think it’s very important. but really, storytelling has been around as longs as humans exist. It doesn’t sound very sexy, but one of the oldest and best-selling collections of stories is the Bible. Maybe today this book is less […]