When companies launch a website, they often spend a lot of attention to what it looks like. We get it: it needs to look nice and attractive. And you know what? There’s absolutely nothing wrong with that.
It becomes a problem when your website doesn’t attract any visitors, or not the right ones. We hear it all the time: ‘we have a website, but no visitors’.
What you get, is a brand new website that just doesn’t generate any leads or customers. Or revenue. And that’s just a waste of you hard earned money.
Successful content marketing starts with a good strategy. This should explain who your buyer persona is, what they are looking for and what their preferred channels are.
You’ll also want your content to be creative and full of storytelling. Quality content takes longer to create, but it’s so much more powerful when it’s done the right way.