How to build a content calendar that drives sales
Many companies and their marketing teams invest heavily in content marketing, yet they don’t always see a clear impact on their sales results. Blogs are published, social posts go live, whitepapers are released, but still the same question keeps coming up: “Why doesn’t this show up in our pipeline?” The answer is almost always the […]
How Brink’s Solutions Belgium turned digital marketing into a growth engine
Case: How Brink’s Solutions Belgium turned digital marketing into a growth engine Lead generation and and lead nurturing Brink’s Solutions Belgium is part of Brink’s, a global leader in cash management, secure logistics, and payment solutions. In Belgium, Brink’s provides innovative services for retailers, SMEs, and enterprises to streamline their cash handling, digital payments, and […]
Stop wasting content: how to repurpose for growth
B2B marketers are under constant pressure: deliver more leads, produce more content, prove ROI. But here’s the truth: you may not need to publish more. You probably do need to do more with what you already have. That’s where content repurposing comes in. Instead of a one-and-done blog or white paper, smart companies squeeze every […]
What is content syndication
As a marketer professional, you’re under constant pressure to generate more leads, prove marketing ROI, and keep your brand visible in competitive markets. But what happens when your carefully crafted content (your blogs, white papers, ebooks) isn’t getting the reach it deserves? That’s where content syndication comes in. For some companies, it can be a […]
What to cut, what to keep: smart marketing optimization tactics
When marketing budgets tighten or teams are stretched thin, CMOs are often faced with tough decisions: what to scale back, what to double down on, and what to stop altogether. Smart marketing optimization isn’t about slashing efforts randomly. It’s about evaluating performance by channel and choosing where to reinvest for maximum impact. Here’s a breakdown […]
The content strategy framework we use to drive results
As CMOs and digital marketers in the B2B space, you’re constantly bombarded with advice on content marketing. Create valuable content! Be consistent! Target your audience! While these are all valid points, they often lack the crucial “how.” How do you actually build a content strategy that moves the needle, generates leads, and ultimately drives revenue? […]
How to measure ROI for your content marketing
How to measure ROI for your content marketing Content marketing is a powerful tool for establishing brand authority, attracting qualified leads, and driving revenue growth. Most companies we encounter realize that. And often marketing teams are enthusiastic about creating content and posting it on their channels. But business leaders want to see more than some […]
Content gap analysis: essential for SEO success
Why is a content gap analysis essential for SEO? With all the changes in data, privacy and advertising that we’ve seen recently, SEO remains the cornerstone of digital marketing strategies. However, creating high-quality, relevant content that aligns with user search intent is not an easy job. Companies should really mind the gap between their current […]
The do’s and don’ts of using AI in your content marketing
The do’s and don’ts of using AI in your content marketing There is no way you haven’t heard about generative AI (artificial intelligence) tools by now, unless you have been living under a rock for the past few years. Technological advancements have continued to change marketing at the speed of light for many years now, […]
Why user intent is fundamental for SEO and content marketing
Why user intent is fundamental for SEO and content marketing We’ve had countless discussions with customers about writing about their products or services is an issue. They have their product and it’s features in mind. But is that what your potential customers are looking for? In search engine optimization (SEO) and content marketing, understanding and […]
How the customer journey impacts your content marketing
How the customer journey impacts your content marketing As professional marketers, we understand the importance of the customer journey in shaping content marketing strategies. Your customer’s journey is the path they take from awareness of your brand to making a purchase and becoming a loyal and happy customer. It’s a journey that marketers must understand […]
Why content holds the key to marketing automation effectiveness
Why content holds the key to marketing automation success In the ever-evolving world of digital marketing, automation marvelously streamlines the process. The benefits of marketing automation are undeniable: it save tons of precious time and resources while opening up an avenue for tremendous growth. However, its success would be impossible without a vital component—the content […]
Helping UX professionals make users happy
Case: Helping UX professionals make users happy Hubspot implementation, content marketing and social media User experience becomes increasingly important. It makes the difference between success and failures in the modern world. The customer should be centric to any decision your company makes. Unfortunately, there are still many companies that don’t focus enough on the user. […]
5 steps to implement a pillar content strategy
5 steps to implement a pillar content strategy Content marketing is a key component of any successful digital marketing strategy. But creating engaging and effective content is not that easy. With so much noise online, it can be a tough challenge to cut through the clutter and get your audience’s attention. This is where a […]
How does content help your business grow
How content helps you grow your business Did you know that businesses that actively blog get 67% more leads than those who don’t? And that almost half of all buyers consume 3 tot 5 pieces of content before talking to your sales team? At Upperscore, we’re big on content, and it’s precisely because of statistics […]