Did you know that a post on Instagram with hashtags generates an average of 12.6% more engagement than a post without hashtags?
Using hashtags in posts is one of the best ways to get discovered on Instagram. This can result in more engagement, more followers and ultimately customers. By using a hashtag, you automatically add your content to the hashtag page. This way, you increase the visibility of your message to new or specific target groups. Even with users who are not yet connected to your account.
Through the professional dashboard, you can see how many people have discovered your posts through hashtags.
Don’t just use hashtags in the hope that they’ll help you reach more people. Use hashtags that are relevant to your business and target group. On Instagram, you can only search for posts based on the username, hashtags or location. By using a relevant hashtag, you influence the interaction with your account.
As a user, you can also follow hashtags on Instagram. You will then see the most popular posts or stories containing that hashtag in your news feed.
You can use up to 30 hashtags in an Instagram post. Research shows that it is best to use around 10 hashtags.