Fastforward to September 24, 2021. My first week at Upperscore has come to an end. After a warm welcome on my first day, with a lot of information and new impressions, I already got in touch with my first clients: wooncoop and Solventure.
Wooncoop is a housing cooperative. Its mission is to make housing fairer and easier by co-owning a house. With Upperscore we support this mission by sharing our Hubspot and marketing automation with them. I attended two training sessions in which my colleague Tom introduced the team to Hubspot.
At Solventure I created the monthly newsletter and I got the chance to contribute to the social media strategy for the coming months. Solventure is specialised in sales and operations planning (S&OP). They offer workshops and strategic advice next to an end-to-end S&OP tooling system. This broad offering is a nice challenge for a marketeer to get the targeting and segmentation right.
Next to this, I also looked into our own marketing activities and dived deeper into our different social media channels, workflows and content. Our content calendar is pretty full for the upcoming weeks, so you can expect some interesting tips & tricks about content marketing!