How to lay the foundation for marketing automation success
How to lay the foundation for marketing automation success If you’re running a business or leading a marketing team, you may be thinking about automating your marketing and/or operations. If you’re undecided, our blog about why investing in automation should be a priority can be helpful. For now, let’s say you have decided you need to start […]
How do you set up a good lead scoring strategy?
How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]
What’s new at Inbound2022
Inbound2022 lies behind us. It was the first live edition sinds corona hit us, but there were digital solutions as well for those who wanted/needed to stay at home. We had to go for the digital platform ourselves because we had a big event at the same time. But even the digital experience was very […]
10 Common Social Media Mistakes (And How To Avoid Them)
We don’t really need to point out the importance of the Internet. 94% of the Belgian population uses the Internet, and so does the rest of Western Europe. You notice that when you enter any building: there is wifi everywhere, you see screens and laptops wherever you look, and everyone is walking around using a […]
9 Reasons why you should choose Hubspot
If you are looking for a good CRM, you will certainly come across Hubspot during your search. With more than 143,000 customers worldwide, Hubspot has also managed to conquer a strong position in the CRM market. But is Hubspot also the answer to your sales and marketing challenges? Discover these 9 reasons why you should choose Hubspot. […]
Is there life after Universal Analytics with GA4
Is there life after Universal Analytics with GA4? In March 2022, Google made many marketing departments shake to their foundations. We saw it coming for quite some time, but in the meantime the end of Universal Analytics was officially announced. July 1, 2023, is the day that no more data will enter Universal Analytics. Is there […]
CRM, the beating heart of your organisation
CRM, the beating heart of your organisation Today, CRM systems come in many shapes, colors and price brackets. But judging by the countless companies we have already spoken to, Excel is still very prominent as a CRM system in many organizations. Excel is, of course, a wonderful tool for many applications. But as a CRM, […]
5 essential automation tips for HR companies
5 essential automation tips for your HR processes HR companies know better than anyone how difficult it is these days to recruit the right profile. Making matches between recruiters and employees is a craft, and the fact that the right profiles are increasingly hard to find, makes it even more of a challenge to complete […]
Optimize your LinkedIn profile for B2B lead generation
Optimize your LinkedIn profile for B2B lead generation In 2021 there were 3.5 million people in Belgium and 7.5 million people in the Netherlands with a LinkedIn profile. And this number is increasing every year. Even better: 40% of these users are active on a daily basis (Bron: Hootsuite). In other words: LinkedIn has a […]
6 Instagram tips for B2B companies
6 Instagram tips for B2B companies We all know Instagram as the platform where we share photos of the best moments with our family and friends, an overview of our city trips or a workout. But did you know that Instagram was originally developed as a photo app? Today, Instagram is one of fastest growing […]
10 marketing automation pitfalls you need to avoid
10 marketing automation pitfalls you need to avoid At Upperscore, we sometimes joke about automation tools being really cool toys for us. And that’s because we are very passionate about automation: there is nothing like automating complex business processes. It’s incredibly satisfying when we see things happen automatically based on triggers like a form submission, […]
4 Steps to sales and marketing alignment
4 steps to sales and marketing alignment Every marketing professional knows this scenario. You set up a new lead generation campaign and views/clicks/leads are coming in. So, you deliver the leads to sales. Mission accomplished! Or not? After a few weeks, nothing has happened with your leads and you wonder why they are not followed up. […]
Build a qualitative e-mail list with our 7 tips
Build a qualitative e-mail list with our 7 tips What is an e-mail list? Building a qualitative e-mail list is an important part of your marketing activities. You see, e-mails give you the opportunity to get directly in touch with your target audience and to share your message with the right people, one on one. […]
What is RevOps or Revenue Operations
What is RevOps or Revenue Operations? Every company in the world has the objective to provide services or products to customers to generate the largest possible turnover. These two goals are inextricably linked: you cannot generate turnover without selling something to customers, and as soon as you sell something, turnover is inevitably the result. Of course, […]
6 Steps to successful storytelling
6 steps to successful storytelling At basically every event I attended (digitally or physically), I listened to at least one keynote. Usually, these speakers were boring, they didn’t have anything to say or were beating you over the head with figures and facts, as if they were citing Mendeljev’s table. I tend to forget these […]