Life as it is: The marketing consultant at Upperscore
Life as it is: The marketing consultant at Upperscore Today is the day! My first day as a marketing consultant at Upperscore. September 20, 2021, has been marked for weeks on my calendar as the start of a new adventure. People say: you know where you come from, but you never know where you are […]
Does TikTok fit in your social media marketing strategy?
Does TikTok fit in your social media marketing strategy? TikTok wasn’t always TikTok. In 2014 it started as Musical.ly, it was built for educational purposes, but very quickly it evolved into a lipsync app. In 2016 they reached 70 million downloads. Also in 2016 Douyin was launched in China, an app for short videos. They […]
8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]
Why Investing In Marketing Automation Should Be Your Priority
Why Investing In Marketing Automation Should Be a Priority You probably looked into marketing automation before at some point. Automation is a marketing strategy that cannot be ignored any longer. Almost every company uses automation, and there are many tools available. Which tools you can use is worth a separate discussion. In any case: investing […]
12 content marketing tips for SMEs
12 content marketing tips for SMEs If you want to use online marketing, there is no other option: you need content. You see, in order to be found online and to optimize your website for search results, you need content on your website. And since Belgium is a country of SMEs, we are happy to […]
12 lead generation ideas that really get you leads
12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]
How progressive profiling helps you get better leads
How Progressive Profiling Can Help You Get Better Leads Almost every organization in the world has a website and uses forms on it. Those forms are used to sign up for newsletters, booking tickets or hotels, or download content offers. Normally, those forms provide you with useful data and concrete qualitative leads. You probably already […]
What is inbound marketing and why should you care?
What is inbound marketing and why should you care? Unfortunately, even in 2022, annoying intrusive marketing tactics are still not a thing of the past. We know these all too well ourselves. Frustrating, isn’t it? Fortunately, there is something that works a lot better. It’s called inbound marketing. But what exactly is inbound marketing, and […]
E-Mail Marketing: 10 Tips for a Higher Click-through Rate
E-Mail Marketing: 10 Tips for a Higher Click-through Rate Every day we hear or read the disbelief in responses from people who send email marketing campaigns. “Are there only so few people clicking on a link?” “Are there only this many people who read my emails?”. Often they simply give up on email marketing altogether. […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
5 tips to perfect your buyer personas
5 tips to improve your buyer personas It’s not easy to define your buyer personas. Many marketers struggle with them, it takes time to map them out completely. It also takes a lot of date. Your goal as a marketer is to reach as many relevant visitors as possible. But still, you need to define […]
Content marketing for ‘boring’ industries
Content marketing for ‘boring’ industries Have you ever created content thinking: is anyone ever going to read this? You are certainly not alone. And that’s normal. Creating interesting and relevant content for so-called ‘boring’ industries is not that easy. Let’s say logistics, or finance. In some industries creating content can be tricky. Yet, with a […]
Digital Marketing for Non-Profit Organizations
Digital Marketing for Non-Profit Organizations Non-profit organizations have thoroughly professionalized the last few years. The money they raise is used for good causes, and the projects they do often benefit society as a whole. But the awareness they raise for their projects is at least as important. We are convinced that digital marketing makes perfect […]
11 Tips For The Perfect Title
11 Tips For The Perfect Title Most people immediately think of blogs when you mention ‘content marketing to them. If you read blog posts or articles frequently, then you most definitely skipped some content you thought wasn’t worth your time. Chances are that was because of the title. Coming up with a good title can […]
Why you should do content marketing during the holidays
why you should do content marketing during the holidays As soon as the exams are over and temperatures rise, we all go to festivals, barbecues or sunny destinations. It’s the time of year when we take some rest and fully enjoy a well-deserved vacation. But not everyone everyone trades an air-cooled office space for the […]