Motief vzw is a Belgian non-profit organization dedicated to education and training on diversity, philosophy of life, and intercultural dialogue. Their work includes offering workshops, training sessions, and publications to a wide audience of individuals, schools, and organizations.
While their impact was clear, Motief faced a digital challenge:
Their data and communications were fragmented across different tools, with Brevo as the main system.
They lacked a centralized CRM to manage contacts, track interactions, and follow up with prospects and customers.
Booking workshops and selling publications required manual steps, making the process inefficient for both staff and participants.
Motief needed a professional, integrated solution to centralize operations, streamline customer journeys, and allow their small team to work more effectively.
The first step was to set up Motief’s HubSpot portal by migrating all relevant contact and communication data from Brevo. This ensured they didn’t lose valuable history and could start fresh in HubSpot with a complete view of their audience.
Once the data was in place, we configured HubSpot to match Motief’s specific needs:
CRM setup with customized properties to capture the right information about participants, partners, and clients.
Commerce tools so workshops and publications could be managed, sold, and tracked directly in HubSpot.
Sales Hub activation to make it easy for their team to manage registrations, follow up on leads, and track workshop bookings.
We built automated workflows to reduce manual effort and improve customer experience. Examples included:
Sending confirmations and reminders for workshop bookings.
Automated follow-up emails for publication orders.
Internal notifications to ensure staff stayed on top of new requests.
To make sure the implementation would be sustainable, we provided hands-on training sessions for the Motief team. This gave them the confidence to use HubSpot on their own, from managing contacts and tracking deals to creating new workflows in the future.
The results for Motief vzw are:
A centralized CRM: All contacts and communication are now in one place, providing a 360° view of participants and partners.
Streamlined booking & sales: Workshops and publications can be booked and sold directly through HubSpot, reducing manual work.
Automation: Repetitive tasks like sending confirmations and reminders now run automatically, saving staff valuable time.
Empowered team: Motief’s staff is fully trained and equipped to manage their HubSpot portal, ensuring long-term success and independence.
The HubSpot implementation transformed the way Motief vzw manages its operations. What used to be a fragmented, manual process is now a centralized, automated system that saves time, reduces errors, and improves the experience for both staff and participants.
By tailoring HubSpot to their needs, we helped Motief not only optimize internal efficiency but also unlock new opportunities for growth, allowing them to focus on what they do best: creating meaningful educational experiences.
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