Why storytelling matters
Why storytelling matters Everyone talks about storytelling like it’s something completely new. A lot of people think it’s very important. but really, storytelling has been around as longs as humans exist. It doesn’t sound very sexy, but one of the oldest and best-selling collections of stories is the Bible. Maybe today this book is less […]
How to create the best call-to-action
How to create the best call-to-action “Buy now”. “Sign up here”. “Download our white paper here”. You know them, those short sentences that start with a verb in the imperative. Marketers call them a ‘call to action’, or a CTA. You see them everywhere, and they were created to convince people. To turn leads into […]
7 Free Social Media Tools That Professionals Use Too
7 Free Social Media Tools That Professionals Use Too Managing social media for your organization takes time. You have to create posts on Facebook or Twitter, post photos on Instagram, communicate with your target audience, make visuals, analyze results, and adjust … this all costs you time. And as soon as you deploy more channels, […]
10 quick wins for your SEO
10 quick wins For your SEO Every company wants to be found by their ideal buyer persona. But reaching this goal is not that as easy as it looks. SEO, or search engine optimization, is a marketing tactic that consists of very different parts. It could very well take over 3 months before you start […]