The most underrated step in sales and marketing alignment
The most underrated step in sales and marketing alignment In business today, the synergy between sales and marketing teams is often hailed as the holy grail of success. It’s no secret that when these two teams work seamlessly together, magical things can happen: revenue goes up, customer acquisition becomes more efficient, and the company’s growth […]
6 ways to optimize your digital marketing spend
6 Ways to optimize your digital marketing spend You know, Benjamin Franklin once said, “Beware of little expenses; a small leak will sink a great ship.” And that’s exactly what we’re going to address. By learning and implementing these six things, you’ll not only stretch your advertising euros but also catapult your online presence to […]
What is the dark funnel, and why should you care?
What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]
How do you set up a good lead scoring strategy?
How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]
What’s new at Inbound2022
Inbound2022 lies behind us. It was the first live edition sinds corona hit us, but there were digital solutions as well for those who wanted/needed to stay at home. We had to go for the digital platform ourselves because we had a big event at the same time. But even the digital experience was very […]
9 Reasons why you should choose Hubspot
If you are looking for a good CRM, you will certainly come across Hubspot during your search. With more than 143,000 customers worldwide, Hubspot has also managed to conquer a strong position in the CRM market. But is Hubspot also the answer to your sales and marketing challenges? Discover these 9 reasons why you should choose Hubspot. […]
What is RevOps or Revenue Operations
What is RevOps or Revenue Operations? Every company in the world has the objective to provide services or products to customers to generate the largest possible turnover. These two goals are inextricably linked: you cannot generate turnover without selling something to customers, and as soon as you sell something, turnover is inevitably the result. Of course, […]
Why Investing In Marketing Automation Should Be Your Priority
Why Investing In Marketing Automation Should Be a Priority You probably looked into marketing automation before at some point. Automation is a marketing strategy that cannot be ignored any longer. Almost every company uses automation, and there are many tools available. Which tools you can use is worth a separate discussion. In any case: investing […]
12 lead generation ideas that really get you leads
12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]
What is inbound marketing and why should you care?
What is inbound marketing and why should you care? Unfortunately, even in 2022, annoying intrusive marketing tactics are still not a thing of the past. We know these all too well ourselves. Frustrating, isn’t it? Fortunately, there is something that works a lot better. It’s called inbound marketing. But what exactly is inbound marketing, and […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
5 tips to perfect your buyer personas
5 tips to improve your buyer personas It’s not easy to define your buyer personas. Many marketers struggle with them, it takes time to map them out completely. It also takes a lot of date. Your goal as a marketer is to reach as many relevant visitors as possible. But still, you need to define […]
Content marketing for ‘boring’ industries
Content marketing for ‘boring’ industries Have you ever created content thinking: is anyone ever going to read this? You are certainly not alone. And that’s normal. Creating interesting and relevant content for so-called ‘boring’ industries is not that easy. Let’s say logistics, or finance. In some industries creating content can be tricky. Yet, with a […]
Digital Marketing for Non-Profit Organizations
Digital Marketing for Non-Profit Organizations Non-profit organizations have thoroughly professionalized the last few years. The money they raise is used for good causes, and the projects they do often benefit society as a whole. But the awareness they raise for their projects is at least as important. We are convinced that digital marketing makes perfect […]
10 quick wins for your SEO
10 quick wins For your SEO Every company wants to be found by their ideal buyer persona. But reaching this goal is not that as easy as it looks. SEO, or search engine optimization, is a marketing tactic that consists of very different parts. It could very well take over 3 months before you start […]