Marketing buzzwords you need to know (and some to avoid)
So many people love to use jargon to look smarter, or more professional. And that’s also the case for marketers. On top of that, technology evolves incredibly fast and new ways of doing marketing pop up all the time. And even though some of these words can be useful to communicate new concepts or trends, […]
Personalization at scale: a short guide
Personalization is no longer optional for B2B marketers: it’s a necessity. Your potential customers expect tailored experiences at every touchpoint, from the initial contact to post-sale interactions with your service team. Now, if you look at your CRM, you may be wondering how on earth you can personalize every interaction with every contact person. Personalization […]
How marketers can leverage Search Generative Experience
The way we search for information is constantly evolving. Simple keyword searches are becoming a thing of the past. Today, users expect a more nuanced and interactive search experience. This is where Search Generative Experience, or SGE, comes in. Download our content marketing whitepaper What is Search Generative Experience? SGE is an experimental program by […]
How marketing professionals can conquer silos in their organization
Silos. A true curse of collaboration, and the enemy of smooth customer journeys. In today’s marketing landscape, where a cohesive brand experience is so important, departmental silos can be a recipe for disaster. If you’re in marketing or sales, chances are you have dealt with silos and have seen the negative impact they have on […]
How data can supercharge your B2B lead generation
In the world of B2B sales, generating qualified leads is the lifeblood of success. But with ever-shorter attention spans and a saturated digital landscape, cutting through all the noise can feel like an uphill battle. It’s damn hard at times. This is where data steps in as your secret weapon. With the power of data […]
Boosting business with outstanding customer journeys
Boosting business with outstanding customer journeys When customers have endless options at their fingertips, businesses need to go the extra mile to stand out from their competition. And one of the most effective ways to do this is by providing outstanding customer experiences. When you create experiences like that, customer satisfaction will increase and your […]
The data-driven path to personalized marketing success
The data-driven path to personalized marketing success One concept that has become extremely important in marketing in the last couple of years: Personalization. Gone are the days of generic, one-size-fits-all marketing strategies. In today’s competitive market, consumers crave individualized experiences that resonate with their unique preferences and needs. The key to unlocking this powerful connection […]
CMO’s guide: Leading your marketing team in digital transformation
CMO’s guide: Leading your marketing team in digital transformation Digital transformation is no longer just a buzzword. It has become a necessity for businesses to remain competitive. As the marketing landscape evolves, CMOs are at the forefront of this digital revolution. Leading a marketing team through a digital transformation can seem daunting, but it is […]
How CMOs can lead their team to data and analytics success
How CMOs can lead their team to data and analytics success In the digital age, data and analytics are the backbone of effective marketing strategies. For a Chief Marketing Officer (CMO), it’s crucial to overcome the challenge of managing and making sense of vast amounts of data. And if it’s not the CMO, then it’s […]
The most underrated step in sales and marketing alignment
The most underrated step in sales and marketing alignment In business today, the synergy between sales and marketing teams is often hailed as the holy grail of success. It’s no secret that when these two teams work seamlessly together, magical things can happen: revenue goes up, customer acquisition becomes more efficient, and the company’s growth […]
6 ways to optimize your digital marketing spend
6 Ways to optimize your digital marketing spend You know, Benjamin Franklin once said, “Beware of little expenses; a small leak will sink a great ship.” And that’s exactly what we’re going to address. By learning and implementing these six things, you’ll not only stretch your advertising euros but also catapult your online presence to […]
What is the dark funnel, and why should you care?
What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]
How do you set up a good lead scoring strategy?
How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]
What’s new at Inbound2022
Inbound2022 lies behind us. It was the first live edition sinds corona hit us, but there were digital solutions as well for those who wanted/needed to stay at home. We had to go for the digital platform ourselves because we had a big event at the same time. But even the digital experience was very […]
9 Reasons why you should choose Hubspot
If you are looking for a good CRM, you will certainly come across Hubspot during your search. With more than 143,000 customers worldwide, Hubspot has also managed to conquer a strong position in the CRM market. But is Hubspot also the answer to your sales and marketing challenges? Discover these 9 reasons why you should choose Hubspot. […]