What features should you look for in a marketing automation platform?
What features should you look for in a marketing automation platform? SMEs (small and medium sized enterprises) have that unique challenge of trying to achieve growth with limited resources. Today, more than ever, SMEs have powerful tools at their disposal to expand their marketing efforts, build their brand and increase revenue. One of the options […]
What marketers should know about the European AI Act
What marketers should know about the European AI Act Artificial Intelligence (AI) has become an integral part of our lives in recent years, revolutionizing various industries, including marketing. As technology continues to advance, so does the need for regulations to ensure AI is used ethically and responsibly. In this blog post, we’ll delve into what […]
How you elevate customer experience with marketing automation
How you elevate customer experience with marketing automation In the world of marketing, one thing remains constant: customer experience is king. Customers have more choices than ever before, and a seamless experience is crucial for success. This is where marketing automation comes into play. It completely revolutionizes the way that companies interact with their prospects […]
6 things digital marketers can learn from the TV show Suits
6 things digital marketers can learn from the TV show Suits At Upperscore, we’re big fans of the TV show Suits. I mean, like really really big fans. From the very first episode, we couldn’t help but be entertained, and also inspired. For those who haven’t seen it: it’s a show about a fictitious law […]
Take your political marketing to the next level
Take your political marketing to the next level I know: it’s almost a full year until we have to go vote. A long time. Or is it? I mean, time flies, and I know for sure that pretty soon, you’ll start seeing political parties begin their campaigns. You know, they actually never seem to stop, […]
The do’s and don’ts of using AI in your content marketing
The do’s and don’ts of using AI in your content marketing There is no way you haven’t heard about generative AI (artificial intelligence) tools by now, unless you have been living under a rock for the past few years. Technological advancements have continued to change marketing at the speed of light for many years now, […]
5 clever ways marketing automation solves sales management issues
5 ways marketing automation solves sales management issues We’ve talked to plenty of successful entrepreneurs in all the years we’ve been active. And even though they all had different skills, backgrounds and personalities, all of them had 1 thing in common. They all claimed that sales is THE number 1 thing that made their companies […]
Why user intent is fundamental for SEO and content marketing
Why user intent is fundamental for SEO and content marketing We’ve had countless discussions with customers about writing about their products or services is an issue. They have their product and it’s features in mind. But is that what your potential customers are looking for? In search engine optimization (SEO) and content marketing, understanding and […]
What role does dynamic content play in marketing automation?
What role does dynamic content play in marketing automation? Marketing automation has revolutionized the way businesses connect with their customers, allowing for personalized and targeted communication at scale. One of the key elements that make automation so effective is dynamic content. With dynamic content, marketers can deliver personalized messages and experiences tailored to each individual’s […]
5 key sales insights from the Hubspot Pipeline Generation Bootcamp
5 key sales insights from the Hubspot Pipeline Generation Bootcamp If we’re being totally honest, sales has not been enough of a focus at Upperscore. That’s due to a lack of hands to do all the work. It’s no excuse, it’s just the way it is. So, to get us back on track and learn […]
Streamline Your Sales Process with Marketing Automation
How marketing automation helps you streamline sales processes Reading the title, you may be wondering what marketing automation has to do with sales. Well, a whole lot actually. We’re living in a fast-paced world. Staying ahead of your competition requires an efficient sales process. That’s where marketing automation can make a real difference. By automating […]
Unleashing the power of marketing automation in education
Unleashing the power of marketing automation in education The education industry has been at the forefront of innovation, continually embracing technological advancements to improve their curriculums and management frameworks. Over the past few years, we have witnessed further progress in this area, as educational institutions have been adapting to new ways of working remotely while […]
The benefits of marketing automation for non-profit organizations
The benefits of marketing automation for non-profits As a non-profit, your organization has a unique set of challenges and goals when it comes to marketing. You want to reach more people and raise more funds for your cause, or get more memberships for example. But it can be hard to make a big impact with […]
How the customer journey impacts your content marketing
How the customer journey impacts your content marketing As professional marketers, we understand the importance of the customer journey in shaping content marketing strategies. Your customer’s journey is the path they take from awareness of your brand to making a purchase and becoming a loyal and happy customer. It’s a journey that marketers must understand […]
6 ways to optimize your digital marketing spend
6 Ways to optimize your digital marketing spend You know, Benjamin Franklin once said, “Beware of little expenses; a small leak will sink a great ship.” And that’s exactly what we’re going to address. By learning and implementing these six things, you’ll not only stretch your advertising euros but also catapult your online presence to […]