WordPress vs. HubSpot Content Hub: Choosing the right CMS
Choosing the right Content Management System (CMS) can be a daunting task for any marketing team. It is an important decision: it is the foundation of your digital presence. Your CMS impacts everything from your content creation workflow to your SEO performance and overall business growth. There are many options to choose from, but WordPress […]
Strategic approach to choosing & integrating MarTech tools
Too many marketing stacks look impressive on paper, and fall flat in practice. Bloated. Disconnected. Underused. Sound familiar? With over 15,000 MarTech (Marketing Technology) solutions currently on the market (source: Chiefmartec.com), building a tech stack that works can be overwhelming. Whether you’re leading a lean team or scaling a global brand, your MarTech stack should do […]
Why HubSpot CRM is the right choice for your business
For businesses aiming to scale, streamline operations, and deliver exceptional customer experiences, a robust CRM (Customer Relationship Management) system is the foundational piece. Your CRM is the beating heart of your organization. While countless CRMs exist, HubSpot CRM consistently stands out as a top contender certainly for companies in B2B. But what exactly makes HubSpot […]
Ethics and AI in marketing
As artificial intelligence continues to reshape the marketing landscape, CMOs at small and medium-sized enterprises (SMEs) face a critical challenge: how to harness the power of generative AI for greater efficiency and creativity, without compromising on ethics, accuracy, or data security. In recent conversations with clients and prospects, a few consistent concerns popped up around […]
10 HubSpot features that make your marketing job easier
As the demand for scalable, data-driven marketing grows, so does the need for tools that simplify complex workflows, provide actionable insights, and empower teams to execute campaigns at scale. The martech landscape grew to over 15000 tools, there are tons of platforms that help you do all kinds of marketing jobs. Of course, not all […]
Do’s and don’ts of CRM implementation for marketers
Implementing a Customer Relationship Management (CRM) platform is one of the most strategic moves a marketing team can make. It centralizes customer data, streamlines communication, and powers personalized campaigns. But despite its potential, CRM implementation is known to go off track. And that is often due to avoidable missteps. Whether you’re adopting your first CRM […]
What to cut, what to keep: smart marketing optimization tactics
When marketing budgets tighten or teams are stretched thin, CMOs are often faced with tough decisions: what to scale back, what to double down on, and what to stop altogether. Smart marketing optimization isn’t about slashing efforts randomly. It’s about evaluating performance by channel and choosing where to reinvest for maximum impact. Here’s a breakdown […]
The AI act is here: what should marketing teams do?
While most of us were Out of Office, the AI Act came into effect. Of course, it had been announced quite some time ago that this would happen, so it didn’t really come as a surprise. In fact, we wrote about it before. But still many companies either don’t know about this new piece of […]
Conquering martech challenges as a CMO
Technological advancements are happing fast, giving us more possibilities to do marketing and sales every day. At the same time, it poses some serious challenges as welel. Marketing leaders are at the forefront of this shift. They are tasked with leveraging new technologies to drive business growth, improve customer experience and stay ahead of the […]
What features should you look for in a marketing automation platform?
What features should you look for in a marketing automation platform? SMEs (small and medium sized enterprises) have that unique challenge of trying to achieve growth with limited resources. Today, more than ever, SMEs have powerful tools at their disposal to expand their marketing efforts, build their brand and increase revenue. One of the options […]
What marketers should know about the European AI Act
What marketers should know about the European AI Act Artificial Intelligence (AI) has become an integral part of our lives in recent years, revolutionizing various industries, including marketing. As technology continues to advance, so does the need for regulations to ensure AI is used ethically and responsibly. In this blog post, we’ll delve into what […]
What’s new at Inbound2022
Inbound2022 lies behind us. It was the first live edition sinds corona hit us, but there were digital solutions as well for those who wanted/needed to stay at home. We had to go for the digital platform ourselves because we had a big event at the same time. But even the digital experience was very […]
Is there life after Universal Analytics with GA4
Is there life after Universal Analytics with GA4? In March 2022, Google made many marketing departments shake to their foundations. We saw it coming for quite some time, but in the meantime the end of Universal Analytics was officially announced. July 1, 2023, is the day that no more data will enter Universal Analytics. Is there […]
CRM, the beating heart of your organisation
CRM, the beating heart of your organisation Today, CRM systems come in many shapes, colors and price brackets. But judging by the countless companies we have already spoken to, Excel is still very prominent as a CRM system in many organizations. Excel is, of course, a wonderful tool for many applications. But as a CRM, […]