What to cut, what to keep: smart marketing optimization tactics
When marketing budgets tighten or teams are stretched thin, CMOs are often faced with tough decisions: what to scale back, what to double down on, and what to stop altogether. Smart marketing optimization isn’t about slashing efforts randomly. It’s about evaluating performance by channel and choosing where to reinvest for maximum impact. Here’s a breakdown […]
The hidden power of marketing consistency (even when you’re busy)
We get it: putting out content like clockwork every week can be tough. Running campaigns, checking your analytics regularly, having meetings with internal and external stakeholders, there’s just so much to do in what little time we spend at work. And yet, consistency is the hidden power that really drives your marketing success. It drives […]
From clicks to conversations: Turning visitors into warm leads
Attracting the right visitors to your website is major, but it’s only the opening move in a much longer game. You’ve invested in SEO, dialed in your ad targeting, and maybe even cracked the code on driving the right kind of traffic. But here’s the truth: traffic alone doesn’t grow your pipeline. What happens after […]
Maximizing Sales Efficiency with Lead Routing
If your marketing team does a good job, it generates relevant leads for your company. And every lead you generate holds potential. But without an effective way to manage and distribute these leads within your team, your business could be missing opportunities. You can counter that with lead routing, a strategic process that ensures leads […]
How to improve lead quality and boost sales
Generating leads is a top priority for most businesses, I’m sure you’ll agree. But many companies find themselves dealing with a frustrating problem: despite investing time and resources into lead generation, they end up with low-quality leads that don’t convert. Is your sales team spending too much time chasing unqualified prospects? Then it’s time […]
Breaking Down Barriers in B2B Lead Generation
Every marketing or sales professional understands the importance of lead generation. It is the lifeblood of business growth. However, even the most seasoned marketing professionals face persistent barriers that can hinder their ability to generate high-quality leads consistently. Different obstacles, like evolving buyer behaviors or technological challenges, can make it hard to generate leads for […]
How data can supercharge your B2B lead generation
In the world of B2B sales, generating qualified leads is the lifeblood of success. But with ever-shorter attention spans and a saturated digital landscape, cutting through all the noise can feel like an uphill battle. It’s damn hard at times. This is where data steps in as your secret weapon. With the power of data […]
Advertising and lead generation
Case: lead generation Managing Google Ads and Tag Manager to create leads for a data governance company Data is everywhere and can help you make the right decisions for your business. But it can be quite tricky putting this into practice. That is where our customer comes into play. They are a consultancy firm specialized […]
How do you set up a good lead scoring strategy?
How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]
12 lead generation ideas that really get you leads
12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]