How marketing professionals can conquer silos in their organization
Silos. A true curse of collaboration, and the enemy of smooth customer journeys. In today’s marketing landscape, where a cohesive brand experience is so important, departmental silos can be a recipe for disaster. If you’re in marketing or sales, chances are you have dealt with silos and have seen the negative impact they have on […]
Boosting business with outstanding customer journeys
Boosting business with outstanding customer journeys When customers have endless options at their fingertips, businesses need to go the extra mile to stand out from their competition. And one of the most effective ways to do this is by providing outstanding customer experiences. When you create experiences like that, customer satisfaction will increase and your […]
The data-driven path to personalized marketing success
The data-driven path to personalized marketing success In the ever-evolving landscape of digital marketing, one concept has risen to the forefront, transforming the way businesses engage with their audience: Personalization. Gone are the days of generic, one-size-fits-all marketing strategies. In today’s competitive market, consumers crave individualized experiences that resonate with their unique preferences and needs. […]
What is the dark funnel, and why should you care?
What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]
9 Reasons why you should choose Hubspot
9 Reasons Why You Should Choose Hubspot If you are looking for a good CRM, you will certainly come across Hubspot during your search. With more than 143,000 customers worldwide, Hubspot has also managed to conquer a strong position in the CRM market. But is Hubspot also the answer to your sales and marketing challenges? Discover these […]
CRM, the beating heart of your organisation
CRM, the beating heart of your organisation Today, CRM systems come in many shapes, colors and price brackets. But judging by the countless companies we have already spoken to, Excel is still very prominent as a CRM system in many organizations. Excel is, of course, a wonderful tool for many applications. But as a CRM, […]
Optimize your LinkedIn profile for B2B lead generation
Optimize your LinkedIn profile for B2B lead generation In 2021 there were 3.5 million people in Belgium and 7.5 million people in the Netherlands with a LinkedIn profile. And this number is increasing every year. Even better: 40% of these users are active on a daily basis (Bron: Hootsuite). In other words: LinkedIn has a […]
4 Steps to sales and marketing alignment
4 steps to sales and marketing alignment Every marketing professional knows this scenario. You set up a new lead generation campaign and views/clicks/leads are coming in. So, you deliver the leads to sales. Mission accomplished!Or not? After a few weeks, nothing has happened with your leads and you wonder why they are not followed up. […]
8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]
Why Investing In Marketing Automation Should Be Your Priority
Why Investing In Marketing Automation Should Be a Priority You probably looked into marketing automation before at some point. Automation is a marketing strategy that cannot be ignored any longer. Almost every company uses automation, and there are many tools available. Which tools you can use is worth a separate discussion. In any case: investing […]
12 lead generation ideas that really get you leads
12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]
What is inbound marketing and why should you care?
What is inbound marketing and why should you care? Unfortunately, even in 2022, annoying intrusive marketing tactics are still not a thing of the past. We know these all too well ourselves. Frustrating, isn’t it? Fortunately, there is something that works a lot better. It’s called inbound marketing. But what exactly is inbound marketing, and […]
E-Mail Marketing: 10 Tips for a Higher Click-through Rate
E-Mail Marketing: 10 Tips for a Higher Click-through Rate Every day we hear or read the disbelief in responses from people who send email marketing campaigns. “Are there only so few people clicking on a link?” “Are there only this many people who read my emails?”. Often they simply give up on email marketing altogether. […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
5 tips to perfect your buyer personas
5 tips to improve your buyer personas It’s not easy to define your buyer personas. Many marketers struggle with them, it takes time to map them out completely. It also takes a lot of date. Your goal as a marketer is to reach as many relevant visitors as possible. But still, you need to define […]