5 Breeze AI strategies every CMO should know
When HubSpot launched Breeze at INBOUND 2024, many marketing teams categorized it as a smart writing helper. Fast-forward to April 2026, and the picture is very different. Breeze has grown into a full AI platform, with autonomous agents, a context layer that reads your CRM, a dedicated marketplace, and a newly trained assistant that understands […]
Ethics and AI in marketing
As artificial intelligence continues to reshape the marketing landscape, CMOs at small and medium-sized enterprises (SMEs) face a critical challenge: how to harness the power of generative AI for greater efficiency and creativity, without compromising on ethics, accuracy, or data security. In recent conversations with clients and prospects, a few consistent concerns popped up around […]
The AI act is here: what should marketing teams do?
While most of us were Out of Office, the AI Act came into effect. Of course, it had been announced quite some time ago that this would happen, so it didn’t really come as a surprise. In fact, we wrote about it before. But still many companies either don’t know about this new piece of […]
How artificial intelligence is impacting marketing automation
Many companies still don’t see the need to start automating their marketing, claiming they are too small, or the platforms are too expensive. What it actually means is that they still realize automation is going to help them vastly increase their marketing ROI. Still, platforms like Salesforce or Hubspot offer great solutions to make your […]
What marketers should know about the European AI Act
What marketers should know about the European AI Act Artificial Intelligence (AI) has become an integral part of our lives in recent years, revolutionizing various industries, including marketing. As technology continues to advance, so does the need for regulations to ensure AI is used ethically and responsibly. In this blog post, we’ll delve into what […]
The do’s and don’ts of using AI in your content marketing
The do’s and don’ts of using AI in your content marketing There is no way you haven’t heard about generative AI (artificial intelligence) tools by now, unless you have been living under a rock for the past few years. Technological advancements have continued to change marketing at the speed of light for many years now, […]