How to write marketing emails that get read and convert
Crafting good emails that stand out in crowded inboxes is an ongoing challenge for many marketers. The key to success? Stop selling and start delivering value. Today’s decision-makers are inundated with sales-driven messages. If your emails feel like yet another pitch, they’ll likely go unread or, worse, land in the spam folder. Instead, focus on […]
Survive & thrive: Smarter marketing in tough times
In today’s challenging economic climate, marketing managers and their teams are struggling with reduced budgets and rising operational costs. The mandate they were given is clear: achieve more with less, while at the same time demonstrating tangible returns on investment (ROI). To navigate these challenges, marketers can adopt several strategic approaches and leverage powerful tools […]
Data enrichment strategies to enhance your campaigns
For many CMOs and digital marketers, generating high-quality leads is a real challenge. We see many people struggle to keep up with technology, and there is also competition to deal with. An effective solution to improve marketing campaigns is to apply data enhancement strategies. Data enrichment is like handing someone the keys to enter a […]
ROI metrics every CEO should demand from their marketing team
For most companies, every Euro matters. It is certainly the case for all those small and medium sized businesses that struggle with high labor costs. Marketing might feel like an unnecessary expense at times, but it can actually be a true growth engine. As a CEO, demanding clarity on the return on investment (ROI) from […]
My key takeaway from Hubspot’s Discovery Call Bootcamp
If you’re in marketing, video has become an essential part of your marketing activities, whether you like it or not. And since put a lot of importance on learning and developing skills, we participated in HubSpot’s Discovery Call Bootcamp. (Last year we did the Pipeline Generation Bootcamp.) I learned many practical tips and tricks from […]
How to prove marketing’s value to non-marketing colleagues
Us marketers see marketing as a cornerstone of business growth. And rightfully so. But non-marketing colleagues often seem to think of marketing as more an expense center than a driver of revenue. Hey, it’s not their fault, they just have a different job and don’t know the things that you know, and the same goes […]
How to solve marketing’s technology silos
With all the new marketing technology that is thrown at us marketers, many companies face a significant challenge: technological silos. This happens when different people or teams in an organization use separate tools and platforms, without integration. The painful result is that their data is scattered at best, are overpaying for tools and experience many […]
10 marketing tasks you can automate today to drive ROI
Marketing automation has come a long way, especially with the rise of AI. It is no longer just a convenience, it has become a valuable asset that empowers your team to scale marketing operations efficiently and maximize ROI. For digital marketers and CMOs, automation can streamline a wide array of repetitive tasks and manual work. […]
Breaking Down Barriers in B2B Lead Generation
Every marketing or sales professional understands the importance of lead generation. It is the lifeblood of business growth. However, even the most seasoned marketing professionals face persistent barriers that can hinder their ability to generate high-quality leads consistently. Different obstacles, like evolving buyer behaviors or technological challenges, can make it hard to generate leads for […]
Lead scoring models: how to pick the right one for your business
If you’ve been in sales or marketing for a while, you know: not all leads are created equal. Everyone does lead generation. But some are ready to buy right now, some are only just starting their research. And some are somewhere in between these two extremes. Scoring these leads helps businesses prioritize leads, so they […]
Creating an effective marketing budget for next year
Creating a balanced marketing budget for the new year is essential for companies looking to grow and achieve a good ROI (Return on Investment). Finding the right balance between marketing expenses and generating revenue can be a challenge. Investing too little may limit visibility, while overspending without a strategy can lead to wasted resources. In […]
Marketing buzzwords you need to know (and some to avoid)
So many people love to use jargon to look smarter, or more professional. And that’s also the case for marketers. On top of that, technology evolves incredibly fast and new ways of doing marketing pop up all the time. And even though some of these words can be useful to communicate new concepts or trends, […]
Personalization at scale: a short guide
Personalization is no longer optional for B2B marketers: it’s a necessity. Your potential customers expect tailored experiences at every touchpoint, from the initial contact to post-sale interactions with your service team. Now, if you look at your CRM, you may be wondering how on earth you can personalize every interaction with every contact person. Personalization […]
The AI act is here: what should marketing teams do?
While most of us were Out of Office, the AI Act came into effect. Of course, it had been announced quite some time ago that this would happen, so it didn’t really come as a surprise. In fact, we wrote about it before. But still many companies either don’t know about this new piece of […]
Conquering martech challenges as a CMO
Technological advancements are happing fast, giving us more possibilities to do marketing and sales every day. At the same time, it poses some serious challenges as welel. Marketing leaders are at the forefront of this shift. They are tasked with leveraging new technologies to drive business growth, improve customer experience and stay ahead of the […]