How artificial intelligence is impacting marketing automation
Many companies still don’t see the need to start automating their marketing, claiming they are too small, or the platforms are too expensive. What it actually means is that they still realize automation is going to help them vastly increase their marketing ROI. Still, platforms like Salesforce or Hubspot offer great solutions to make your […]
How marketing professionals can conquer silos in their organization
Silos. A true curse of collaboration, and the enemy of smooth customer journeys. In today’s marketing landscape, where a cohesive brand experience is so important, departmental silos can be a recipe for disaster. If you’re in marketing or sales, chances are you have dealt with silos and have seen the negative impact they have on […]
How data can supercharge your B2B lead generation
In the world of B2B sales, generating qualified leads is the lifeblood of success. But with ever-shorter attention spans and a saturated digital landscape, cutting through all the noise can feel like an uphill battle. It’s damn hard at times. This is where data steps in as your secret weapon. With the power of data […]
Why marketing automation needs strategy, not just features
Why marketing automation needs strategy, not just features For so many companies, marketing automation has become an essential tool for business growth. The promise of increased efficiency, personalized experiences, and skyrocketing lead generation is undeniably alluring. Especially in countries where labor is extremely expensive and where good marketing talents are hard to find. However, it’s crucial […]
Creating marketing magic by mastering CRM data
Creating marketing magic by mastering CRM data For anybody in sales or marketing, the Customer Relationship Management (CRM) system is the heart of a customer-centric business. Your CRM holds the key to fostering strong relationships, driving sales, and delivering exceptional customer service. But the challenges with a CRM is that it’s only as good as the […]
10 key benefits of using a CRM platform for B2B companies
10 key benefits of using a CRM platform for B2B companies It amazes us every single day that there are still so many companies today that operate without a CRM. With fierce competition and demanding prospects that want their communication on many different channels, managing relationships with customers and prospects is a real challenge. That’s […]
Types of marketing automation for your B2B business
Types of marketing automation for your B2B business Marketers and business leaders are looking more and more at marketing automation platforms as a catalyst for business growth, and rightfully so. Marketing automation however is often only associated with email campaigns. Don’t get me wrong: there’s absolutely nothing wrong with automating emails, on the contrary. But […]
How to measure ROI for your content marketing
How to measure ROI for your content marketing Content marketing is a powerful tool for establishing brand authority, attracting qualified leads, and driving revenue growth. Most companies we encounter realize that. And often marketing teams are enthusiastic about creating content and posting it on their channels. But business leaders want to see more than some […]
Content gap analysis: essential for SEO success
Why is a content gap analysis essential for SEO? With all the changes in data, privacy and advertising that we’ve seen recently, SEO remains the cornerstone of digital marketing strategies. However, creating high-quality, relevant content that aligns with user search intent is not an easy job. Companies should really mind the gap between their current […]
Google and Yahoo’s battle against spam emails
Google and Yahoo’s battle against spam emails Google and Yahoo created some buzz recently when they announced they are implementing some changes that will further reduce spam. These changes are planned for early 2024 and are meant to turn some email best practices into requirements for companies that want to send mass emails. At Upperscore, […]
Boosting business with outstanding customer journeys
Boosting business with outstanding customer journeys When customers have endless options at their fingertips, businesses need to go the extra mile to stand out from their competition. And one of the most effective ways to do this is by providing outstanding customer experiences. When you create experiences like that, customer satisfaction will increase and your […]
The data-driven path to personalized marketing success
The data-driven path to personalized marketing success In the ever-evolving landscape of digital marketing, one concept has risen to the forefront, transforming the way businesses engage with their audience: Personalization. Gone are the days of generic, one-size-fits-all marketing strategies. In today’s competitive market, consumers crave individualized experiences that resonate with their unique preferences and needs. […]
CMO’s guide: Leading your marketing team in digital transformation
CMO’s guide: Leading your marketing team in digital transformation Digital transformation is no longer just a buzzword. It has become a necessity for businesses to remain competitive. As the marketing landscape evolves, CMOs are at the forefront of this digital revolution. Leading a marketing team through a digital transformation can seem daunting, but it is […]
How CMOs can lead their team to data and analytics success
How CMOs can lead their team to data and analytics success In the digital age, data and analytics are the backbone of effective marketing strategies. For a Chief Marketing Officer (CMO), it’s crucial to overcome the challenge of managing and making sense of vast amounts of data. And if it’s not the CMO, then it’s […]
Combating recessions with marketing automation
How companies can combat a recession with marketing automation It’s no secret that the business world can be unpredictable. Economic downturns can sneak up on even the most prepared companies, leaving them scrambling to keep their boat afloat. These downturns can hit companies hard: consumers start spending less and budgets are tightened. But fear not! […]