Strategic approach to choosing & integrating MarTech tools
Too many marketing stacks look impressive on paper, and fall flat in practice. Bloated. Disconnected. Underused. Sound familiar? With over 15,000 MarTech (Marketing Technology) solutions currently on the market (source: Chiefmartec.com), building a tech stack that works can be overwhelming. Whether you’re leading a lean team or scaling a global brand, your MarTech stack should do […]
How to solve marketing’s technology silos
With all the new marketing technology that is thrown at us marketers, many companies face a significant challenge: technological silos. This happens when different people or teams in an organization use separate tools and platforms, without integration. The painful result is that their data is scattered at best, are overpaying for tools and experience many […]
The AI act is here: what should marketing teams do?
While most of us were Out of Office, the AI Act came into effect. Of course, it had been announced quite some time ago that this would happen, so it didn’t really come as a surprise. In fact, we wrote about it before. But still many companies either don’t know about this new piece of […]
Conquering martech challenges as a CMO
Technological advancements are happing fast, giving us more possibilities to do marketing and sales every day. At the same time, it poses some serious challenges as welel. Marketing leaders are at the forefront of this shift. They are tasked with leveraging new technologies to drive business growth, improve customer experience and stay ahead of the […]