How marketing professionals can conquer silos in their organization
Silos. A true curse of collaboration, and the enemy of smooth customer journeys. In today’s marketing landscape, where a cohesive brand experience is so important, departmental silos can be a recipe for disaster. If you’re in marketing or sales, chances are you have dealt with silos and have seen the negative impact they have on […]
Why marketing automation needs strategy, not just features
Why marketing automation needs strategy, not just features For so many companies, marketing automation has become an essential tool for business growth. The promise of increased efficiency, personalized experiences, and skyrocketing lead generation is undeniably alluring. Especially in countries where labor is extremely expensive and where good marketing talents are hard to find. However, it’s crucial […]
The most underrated step in sales and marketing alignment
The most underrated step in sales and marketing alignment In business today, the synergy between sales and marketing teams is often hailed as the holy grail of success. It’s no secret that when these two teams work seamlessly together, magical things can happen: revenue goes up, customer acquisition becomes more efficient, and the company’s growth […]
Take your political marketing to the next level
Take your political marketing to the next level I know: it’s almost a full year until we have to go vote. A long time. Or is it? I mean, time flies, and I know for sure that pretty soon, you’ll start seeing political parties begin their campaigns. You know, they actually never seem to stop, […]
6 ways to optimize your digital marketing spend
6 Ways to optimize your digital marketing spend You know, Benjamin Franklin once said, “Beware of little expenses; a small leak will sink a great ship.” And that’s exactly what we’re going to address. By learning and implementing these six things, you’ll not only stretch your advertising euros but also catapult your online presence to […]
5 steps to implement a pillar content strategy
5 steps to implement a pillar content strategy Content marketing is a key component of any successful digital marketing strategy. But creating engaging and effective content is not that easy. With so much noise online, it can be a tough challenge to cut through the clutter and get your audience’s attention. This is where a […]
What is the dark funnel, and why should you care?
What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]
Simple email marketing segmentation strategies
Simple email marketing segmentation strategies Any self-respecting marketer knows that segmenting your email marketing lists ensures that more people open your emails and click on something. We took a quick look at some user data from Mailchimp, one of the most popular email marketing tools. The data says that segmented campaigns get opened 14.37% more […]
5 essential automation tips for HR companies
5 essential automation tips for your HR processes HR companies know better than anyone how difficult it is these days to recruit the right profile. Making matches between recruiters and employees is a craft, and the fact that the right profiles are increasingly hard to find, makes it even more of a challenge to complete […]
How to create the best call-to-action
How to create the best call-to-action “Buy now”. “Sign up here”. “Download our white paper here”. You know them, those short sentences that start with a verb in the imperative. Marketers call them a ‘call to action’, or a CTA. You see them everywhere, and they were created to convince people. To turn leads into […]