10 Common Social Media Mistakes (And How To Avoid Them)
We don’t really need to point out the importance of the Internet. 94% of the Belgian population uses the Internet, and so does the rest of Western Europe. You notice that when you enter any building: there is wifi everywhere, you see screens and laptops wherever you look, and everyone is walking around using a […]
4 Steps to sales and marketing alignment
4 steps to sales and marketing alignment Every marketing professional knows this scenario. You set up a new lead generation campaign and views/clicks/leads are coming in. So, you deliver the leads to sales. Mission accomplished!Or not? After a few weeks, nothing has happened with your leads and you wonder why they are not followed up. […]
Does TikTok fit in your social media marketing strategy?
Does TikTok fit in your social media marketing strategy? TikTok wasn’t always TikTok. In 2014 it started as Musical.ly, it was built for educational purposes, but very quickly it evolved into a lipsync app. In 2016 they reached 70 million downloads. Also in 2016 Douyin was launched in China, an app for short videos. They […]
8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]
Why Investing In Marketing Automation Should Be Your Priority
Why Investing In Marketing Automation Should Be a Priority You probably looked into marketing automation before at some point. Automation is a marketing strategy that cannot be ignored any longer. Almost every company uses automation, and there are many tools available. Which tools you can use is worth a separate discussion. In any case: investing […]
What is inbound marketing and why should you care?
What is inbound marketing and why should you care? Unfortunately, even in 2022, annoying intrusive marketing tactics are still not a thing of the past. We know these all too well ourselves. Frustrating, isn’t it? Fortunately, there is something that works a lot better. It’s called inbound marketing. But what exactly is inbound marketing, and […]
10 Reasons Why Your Website Isn’t Delivering Any Customers
10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]
Digital Marketing for Non-Profit Organizations
Digital Marketing for Non-Profit Organizations Non-profit organizations have thoroughly professionalized the last few years. The money they raise is used for good causes, and the projects they do often benefit society as a whole. But the awareness they raise for their projects is at least as important. We are convinced that digital marketing makes perfect […]