Maximizing Sales Efficiency with Lead Routing

If your marketing team does a good job, it generates relevant leads for your company. And every lead you generate holds potential. But without an effective way to manage and distribute these leads within your team, your business could be missing opportunities. You can counter that with lead routing, a strategic process that ensures leads […]
My key takeaway from Hubspot’s Discovery Call Bootcamp

If you’re in marketing, video has become an essential part of your marketing activities, whether you like it or not. And since put a lot of importance on learning and developing skills, we participated in HubSpot’s Discovery Call Bootcamp. (Last year we did the Pipeline Generation Bootcamp.) I learned many practical tips and tricks from […]
5 clever ways marketing automation solves sales management issues

5 ways marketing automation solves sales management issues We’ve talked to plenty of successful entrepreneurs in all the years we’ve been active. And even though they all had different skills, backgrounds and personalities, all of them had 1 thing in common. They all claimed that sales is THE number 1 thing that made their companies […]
5 key sales insights from the Hubspot Pipeline Generation Bootcamp

5 key sales insights from the Hubspot Pipeline Generation Bootcamp If we’re being totally honest, sales has not been enough of a focus at Upperscore. That’s due to a lack of hands to do all the work. It’s no excuse, it’s just the way it is. So, to get us back on track and learn […]
Streamline Your Sales Process with Marketing Automation

How marketing automation helps you streamline sales processes Reading the title, you may be wondering what marketing automation has to do with sales. Well, a whole lot actually. We’re living in a fast-paced world. Staying ahead of your competition requires an efficient sales process. That’s where marketing automation can make a real difference. By automating […]