Survive & thrive: Smarter marketing in tough times
In today’s challenging economic climate, marketing managers and their teams are struggling with reduced budgets and rising operational costs. The mandate they were given is clear: achieve more with less, while at the same time demonstrating tangible returns on investment (ROI). To navigate these challenges, marketers can adopt several strategic approaches and leverage powerful tools […]
ROI metrics every CEO should demand from their marketing team
For most companies, every Euro matters. It is certainly the case for all those small and medium sized businesses that struggle with high labor costs. Marketing might feel like an unnecessary expense at times, but it can actually be a true growth engine. As a CEO, demanding clarity on the return on investment (ROI) from […]