Google and Yahoo’s battle against spam emails
Google and Yahoo’s battle against spam emails Google and Yahoo created some buzz recently when they announced they are implementing some changes that will further reduce spam. These changes are planned for early 2024 and are meant to turn some email best practices into requirements for companies that want to send mass emails. At Upperscore, […]
Simple email marketing segmentation strategies
Simple email marketing segmentation strategies Any self-respecting marketer knows that segmenting your email marketing lists ensures that more people open your emails and click on something. We took a quick look at some user data from Mailchimp, one of the most popular email marketing tools. The data says that segmented campaigns get opened 14.37% more […]
Build a qualitative e-mail list with our 7 tips
Build a qualitative e-mail list with our 7 tips What is an e-mail list? Building a qualitative e-mail list is an important part of your marketing activities. You see, e-mails give you the opportunity to get directly in touch with your target audience and to share your message with the right people, one on one. […]
How progressive profiling helps you get better leads
How Progressive Profiling Can Help You Get Better Leads Almost every organization in the world has a website and uses forms on it. Those forms are used to sign up for newsletters, booking tickets or hotels, or download content offers. Normally, those forms provide you with useful data and concrete qualitative leads. You probably already […]
E-Mail Marketing: 10 Tips for a Higher Click-through Rate
E-Mail Marketing: 10 Tips for a Higher Click-through Rate Every day we hear or read the disbelief in responses from people who send email marketing campaigns. “Are there only so few people clicking on a link?” “Are there only this many people who read my emails?”. Often they simply give up on email marketing altogether. […]
How to create the best call-to-action
How to create the best call-to-action “Buy now”. “Sign up here”. “Download our white paper here”. You know them, those short sentences that start with a verb in the imperative. Marketers call them a ‘call to action’, or a CTA. You see them everywhere, and they were created to convince people. To turn leads into […]