The importance of user adoption in a CRM platform
The importance of user adoption in a CRM platform These days, everyone seems to be constantly on the lookout for the newest tools. It’s as if your company can only survive if it jumps on every new thing in marketing every single time. And though we do encourage innovation, and even though the world is […]
How to lay the foundation for marketing automation success
How to lay the foundation for marketing automation success If you’re running a business or leading a marketing team, you may be thinking about automating your marketing and/or operations. If you’re undecided, our blog about why investing in automation should be a priority can be helpful. For now, let’s say you have decided you need to start […]
CRM, the beating heart of your organisation
CRM, the beating heart of your organisation Today, CRM systems come in many shapes, colors and price brackets. But judging by the countless companies we have already spoken to, Excel is still very prominent as a CRM system in many organizations. Excel is, of course, a wonderful tool for many applications. But as a CRM, […]