Why even the best CRM platforms still underperform in 2025
If you have invested in a leading CRM platform and you still struggle to get the insights you need, you’re not alone. Just last week, I had a conversation with a sales leader who spent three and a half hours pulling data just to calculate something as fundamental as deal velocity. That is 3,5 hours, […]
How to choose the best B2B CRM for growth
For marketers and salespeople, a Customer Relationship Management (CRM) platform is more than just a contact list. It is the central nervous system of your sales and marketing operations (read our blog about the CRM as the beating heart of the company). A well-chosen CRM can streamline workflows, provide invaluable data insights, and drive sustainable […]
10 HubSpot features that make your marketing job easier
As the demand for scalable, data-driven marketing grows, so does the need for tools that simplify complex workflows, provide actionable insights, and empower teams to execute campaigns at scale. The martech landscape grew to over 15000 tools, there are tons of platforms that help you do all kinds of marketing jobs. Of course, not all […]
Do’s and don’ts of CRM implementation for marketers
Implementing a Customer Relationship Management (CRM) platform is one of the most strategic moves a marketing team can make. It centralizes customer data, streamlines communication, and powers personalized campaigns. But despite its potential, CRM implementation is known to go off track. And that is often due to avoidable missteps. Whether you’re adopting your first CRM […]
Data enrichment strategies to enhance your campaigns
For many CMOs and digital marketers, generating high-quality leads is a real challenge. We see many people struggle to keep up with technology, and there is also competition to deal with. An effective solution to improve marketing campaigns is to apply data enhancement strategies. Data enrichment is like handing someone the keys to enter a […]
Conquering martech challenges as a CMO
Technological advancements are happing fast, giving us more possibilities to do marketing and sales every day. At the same time, it poses some serious challenges as welel. Marketing leaders are at the forefront of this shift. They are tasked with leveraging new technologies to drive business growth, improve customer experience and stay ahead of the […]
Advanced CRM marketing strategies for B2B
If you’re in B2B, you may be wondering how you can build sustainable long-term relationships with your customers and improve business results by leveraging your CRM. To optimize marketing and sales processes and build a loyal customer base, you need to adopt a CRM marketing strategy that will help you do that. So why does […]
Measuring the ROI of your CRM investment
Using a CRM is not a luxury these days. It’s a necessity. In a business world that becomes more digital every day, keeping track of every interaction with prospects and clients is really hard without a CRM. We already made our point before that your CRM is the beating heart of the company. A robust […]
Creating marketing magic by mastering CRM data
Creating marketing magic by mastering CRM data For anybody in sales or marketing, the Customer Relationship Management (CRM) system is the heart of a customer-centric business. Your CRM holds the key to fostering strong relationships, driving sales, and delivering exceptional customer service. But the challenges with a CRM is that it’s only as good as the […]
10 key benefits of using a CRM platform for B2B companies
10 key benefits of using a CRM platform for B2B companies It amazes us every single day that there are still so many companies today that operate without a CRM. With fierce competition and demanding prospects that want their communication on many different channels, managing relationships with customers and prospects is a real challenge. That’s […]
The importance of user adoption in a CRM platform
The importance of user adoption in a CRM platform These days, everyone seems to be constantly on the lookout for the newest tools. It’s as if your company can only survive if it jumps on every new thing in marketing every single time. And though we do encourage innovation, and even though the world is […]
How to lay the foundation for marketing automation success
How to lay the foundation for marketing automation success If you’re running a business or leading a marketing team, you may be thinking about automating your marketing and/or operations. If you’re undecided, our blog about why investing in automation should be a priority can be helpful. For now, let’s say you have decided you need to start […]
CRM, the beating heart of your organisation
CRM, the beating heart of your organisation Today, CRM systems come in many shapes, colors and price brackets. But judging by the countless companies we have already spoken to, Excel is still very prominent as a CRM system in many organizations. Excel is, of course, a wonderful tool for many applications. But as a CRM, […]