How data can supercharge your B2B lead generation

How data can supercharge your B2B lead generation

In the world of B2B sales, generating qualified leads is the lifeblood of success. But with ever-shorter attention spans and a saturated digital landscape, cutting through all the noise can feel like an uphill battle. It’s damn hard at times. This is where data steps in as your secret weapon. With the power of data […]

Boosting business with outstanding customer journeys

Boosting your business with outstanding customer journeys

Boosting business with outstanding customer journeys When customers have endless options at their fingertips, businesses need to go the extra mile to stand out from their competition. And one of the most effective ways to do this is by providing outstanding customer experiences. When you create experiences like that, customer satisfaction will increase and your […]

The data-driven path to personalized marketing success

Data backed reasons for personalized marketing

The data-driven path to personalized marketing success In the ever-evolving landscape of digital marketing, one concept has risen to the forefront, transforming the way businesses engage with their audience: Personalization. Gone are the days of generic, one-size-fits-all marketing strategies. In today’s competitive market, consumers crave individualized experiences that resonate with their unique preferences and needs. […]

CMO’s guide: Leading your marketing team in digital transformation

Leading your marketing team in digital transformation

CMO’s guide: Leading your marketing team in digital transformation Digital transformation is no longer just a buzzword. It has become a necessity for businesses to remain competitive. As the marketing landscape evolves, CMOs are at the forefront of this digital revolution. Leading a marketing team through a digital transformation can seem daunting, but it is […]

How CMOs can lead their team to data and analytics success​

How CMOs can lead their team to data and analytics success​

How CMOs can lead their team to data and analytics success In the digital age, data and analytics are the backbone of effective marketing strategies. For a Chief Marketing Officer (CMO), it’s crucial to overcome the challenge of managing and making sense of vast amounts of data. And if it’s not the CMO, then it’s […]

The most underrated step in sales and marketing alignment

The most underrated step in sales and marketing alignment

The most underrated step in sales and marketing alignment In business today, the synergy between sales and marketing teams is often hailed as the holy grail of success. It’s no secret that when these two teams work seamlessly together, magical things can happen: revenue goes up, customer acquisition becomes more efficient, and the company’s growth […]

6 ways to optimize your digital marketing spend

6 ways to optimize digital marketing spend

6 Ways to optimize your digital marketing spend You know, Benjamin Franklin once said, “Beware of little expenses; a small leak will sink a great ship.” And that’s exactly what we’re going to address. By learning and implementing these six things, you’ll not only stretch your advertising euros but also catapult your online presence to […]

What is the dark funnel, and why should you care?

What is the dark funnel

What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]

How do you set up a good lead scoring strategy?

Hoe zet je een goede lead scoring strategie op?

How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]

What’s new at Inbound2022

Inbound 2022 Hubspot

Inbound2022 lies behind us. It was the first live edition sinds corona hit us, but there were digital solutions as well for those who wanted/needed to stay at home. We had to go for the digital platform ourselves because we had a big event at the same time. But even the digital experience was very […]

9 Reasons why you should choose Hubspot

9 reasons why you should choose Hubspot

9 Reasons Why You Should Choose Hubspot If you are looking for a good CRM, you will certainly come across Hubspot during your search. With more than 143,000 customers worldwide, Hubspot has also managed to conquer a strong position in the CRM market. But is Hubspot also the answer to your sales and marketing challenges? Discover these […]

Why Investing In Marketing Automation Should Be Your Priority

investeren in marketing automation

Why Investing In Marketing Automation Should Be a Priority You probably looked into marketing automation before at some point. Automation is a marketing strategy that cannot be ignored any longer. Almost every company uses automation, and there are many tools available. Which tools you can use is worth a separate discussion. In any case: investing […]

12 lead generation ideas that really get you leads

12 lead generation ideetjes waarmee je echt leads scoort

12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]

What is inbound marketing and why should you care?

What is inbound marketing

What is inbound marketing and why should you care? Unfortunately, even in 2022, annoying intrusive marketing tactics are still not a thing of the past. We know these all too well ourselves. Frustrating, isn’t it? Fortunately, there is something that works a lot better. It’s called inbound marketing. But what exactly is inbound marketing, and […]

10 Reasons Why Your Website Isn’t Delivering Any Customers

Website design

10 Reasons Your Website Isn’t Delivering Customers Almost every business in the world has a website these days. Yet a lot of those organizations face the problem of getting few visitors or not getting enough sales from their websites. We often hear that from new customers. Some common comments are: “why aren’t we getting any […]