Google and Yahoo’s battle against spam emails
Google and Yahoo’s battle against spam emails Google and Yahoo created some buzz recently when they announced they are implementing some changes that will further reduce spam. These changes are planned for early 2024 and are meant to turn some email best practices into requirements for companies that want to send mass emails. At Upperscore, […]
Simple email marketing segmentation strategies
Simple email marketing segmentation strategies Any self-respecting marketer knows that segmenting your email marketing lists ensures that more people open your emails and click on something. We took a quick look at some user data from Mailchimp, one of the most popular email marketing tools. The data says that segmented campaigns get opened 14.37% more […]
How progressive profiling helps you get better leads
How Progressive Profiling Can Help You Get Better Leads Almost every organization in the world has a website and uses forms on it. Those forms are used to sign up for newsletters, booking tickets or hotels, or download content offers. Normally, those forms provide you with useful data and concrete qualitative leads. You probably already […]
E-Mail Marketing: 10 Tips for a Higher Click-through Rate
E-Mail Marketing: 10 Tips for a Higher Click-through Rate Every day we hear or read the disbelief in responses from people who send email marketing campaigns. “Are there only so few people clicking on a link?” “Are there only this many people who read my emails?”. Often they simply give up on email marketing altogether. […]
11 Tips For The Perfect Title
11 Tips For The Perfect Title Most people immediately think of blogs when you mention ‘content marketing to them. If you read blog posts or articles frequently, then you most definitely skipped some content you thought wasn’t worth your time. Chances are that was because of the title. Coming up with a good title can […]