How to measure ROI for your content marketing
How to measure ROI for your content marketing Content marketing is a powerful tool for establishing brand authority, attracting qualified leads, and driving revenue growth. Most companies we encounter realize that. And often marketing teams are enthusiastic about creating content and posting it on their channels. But business leaders want to see more than some […]
Content gap analysis: essential for SEO success
Why is a content gap analysis essential for SEO? With all the changes in data, privacy and advertising that we’ve seen recently, SEO remains the cornerstone of digital marketing strategies. However, creating high-quality, relevant content that aligns with user search intent is not an easy job. Companies should really mind the gap between their current […]
Take your political marketing to the next level
Take your political marketing to the next level I know: it’s almost a full year until we have to go vote. A long time. Or is it? I mean, time flies, and I know for sure that pretty soon, you’ll start seeing political parties begin their campaigns. You know, they actually never seem to stop, […]
The do’s and don’ts of using AI in your content marketing
The do’s and don’ts of using AI in your content marketing There is no way you haven’t heard about generative AI (artificial intelligence) tools by now, unless you have been living under a rock for the past few years. Technological advancements have continued to change marketing at the speed of light for many years now, […]
Why user intent is fundamental for SEO and content marketing
Why user intent is fundamental for SEO and content marketing We’ve had countless discussions with customers about writing about their products or services is an issue. They have their product and it’s features in mind. But is that what your potential customers are looking for? In search engine optimization (SEO) and content marketing, understanding and […]
What role does dynamic content play in marketing automation?
What role does dynamic content play in marketing automation? Marketing automation has revolutionized the way businesses connect with their customers, allowing for personalized and targeted communication at scale. One of the key elements that make automation so effective is dynamic content. With dynamic content, marketers can deliver personalized messages and experiences tailored to each individual’s […]
How the customer journey impacts your content marketing
How the customer journey impacts your content marketing As professional marketers, we understand the importance of the customer journey in shaping content marketing strategies. Your customer’s journey is the path they take from awareness of your brand to making a purchase and becoming a loyal and happy customer. It’s a journey that marketers must understand […]
5 steps to implement a pillar content strategy
5 steps to implement a pillar content strategy Content marketing is a key component of any successful digital marketing strategy. But creating engaging and effective content is not that easy. With so much noise online, it can be a tough challenge to cut through the clutter and get your audience’s attention. This is where a […]
What is the dark funnel, and why should you care?
What is the dark funnel and why should you care? If you are in marketing or sales, you surely have heard about the funnel. O, how we love the funnel! Everything we do in marketing or sales, we do inside that funnel, and we measure in that funnel. And we love marketing so much because […]
How does content help your business grow
How content helps you grow your business Did you know that businesses that actively blog get 67% more leads than those who don’t? And that almost half of all buyers consume 3 tot 5 pieces of content before talking to your sales team? At Upperscore, we’re big on content, and it’s precisely because of statistics […]
8 ways to improve your employer brand with content
8 ways to improve your employer brand with content Growing your organization means that sooner or later, you need to hire people. And even if you’re not growing, you still need to replace people when they leave your team. So employer branding should always be an important part of your recruitment marketing activities. If you […]
4 Steps to sales and marketing alignment
4 steps to sales and marketing alignment Every marketing professional knows this scenario. You set up a new lead generation campaign and views/clicks/leads are coming in. So, you deliver the leads to sales. Mission accomplished!Or not? After a few weeks, nothing has happened with your leads and you wonder why they are not followed up. […]
What is RevOps or Revenue Operations
What is RevOps or Revenue Operations? Every company in the world has the objective to provide services or products to customers to generate the largest possible turnover. These two goals are inextricably linked: you cannot generate turnover without selling something to customers, and as soon as you sell something, turnover is inevitably the result. Of course, […]
6 Steps to successful storytelling
6 steps to successful storytelling At basically every event I attended (digitally or physically), I listened to at least one keynote. Usually, these speakers were boring, they didn’t have anything to say or were beating you over the head with figures and facts, as if they were citing Mendeljev’s table. I tend to forget these […]
8 Reasons Your Content Marketing Isn’t Working
8 Reasons Why Your Content Marketing Isn’t Working Is your content marketing not producing the results you hoped for? It’s a common problem. A lot of organizations try their best to use content marketing to attract more visitors or generate leads. They try their best, yet they fail. And the worst part is: they don’t […]